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A white stone and shingle oceanfront Genova home at The Strand in Dana Point, its pergola-shaded terraces and pool stepping down toward the Pacific.

California Custom Home Builder

It started with one house in Dana Point in 2008. We have worked the same stretch of coast ever since, from oceanfront homes in Newport to houses on the Laguna bluffs and down through San Clemente.

Building in California

A custom home is the largest thing most families ever build.

It is drawn once, built once, and lived in for decades.

So we build a handful a year, and none of them get rushed.

Built across California

A selection of the homes we have built along the Orange County coast and in the desert. Each began as one family’s idea of home.

A white oceanfront home in Dana Point at sunset, walls of glass glowing warm above the Pacific.

Beach View III

Dana Point

A bright white contemporary home in Dana Point with a soft-lit entry at dusk.

Coral Cove III

Dana Point

A modern Dana Point home at dusk with warm wood, glass, and a pink sunset sky.

Beach View II

Dana Point

A single-story white Corona del Mar home at dusk, its oak garage doors and windows lit from within.

Cameo Shores

Corona del Mar

A shingled coastal home in Newport Coast glowing warm at dusk with a lantern-lit entry.

Coral Cove II

Newport Coast

A white stone and shingle oceanfront home at The Strand in Dana Point, its pergola-shaded terraces and pool stepping down to the sand beneath walls of glass.

Strand Beach II

Dana Point

A brand-new contemporary white oceanfront estate at The Strand at Headlands in Dana Point, walls of glass and warm wood opening to terraces, a pool, and the Pacific.

One Strand Beach

Dana Point

A white two-story coastal home in Dana Point photographed at blue hour with lit interiors.

Beach View I

Dana Point

A white oceanfront home in Dana Point at sunset, walls of glass glowing warm above the Pacific.

Beach View III

Dana Point

A bright white contemporary home in Dana Point with a soft-lit entry at dusk.

Coral Cove III

Dana Point

A modern Dana Point home at dusk with warm wood, glass, and a pink sunset sky.

Beach View II

Dana Point

A single-story white Corona del Mar home at dusk, its oak garage doors and windows lit from within.

Cameo Shores

Corona del Mar

A shingled coastal home in Newport Coast glowing warm at dusk with a lantern-lit entry.

Coral Cove II

Newport Coast

A white stone and shingle oceanfront home at The Strand in Dana Point, its pergola-shaded terraces and pool stepping down to the sand beneath walls of glass.

Strand Beach II

Dana Point

A brand-new contemporary white oceanfront estate at The Strand at Headlands in Dana Point, walls of glass and warm wood opening to terraces, a pool, and the Pacific.

One Strand Beach

Dana Point

A white two-story coastal home in Dana Point photographed at blue hour with lit interiors.

Beach View I

Dana Point

How the house gets built

The same five steps on every home we build, whether it sits on the sand or on a mountainside.

  1. 01

    The first conversation

    You talk to Brad or Josh, not a salesperson. Your site, the house you want, and whether we are the right fit for it.

  2. 02

    Drawings and a real budget

    Bring your architect or use ours. We price the house line by line from real subcontractor numbers, not allowances.

  3. 03

    Approvals and a schedule

    We carry the house through California permitting and hand you a real schedule before anything breaks ground.

  4. 04

    Construction, books open

    A superintendent on site every working day, and invoices and schedule you can look at whenever you want.

  5. 05

    The punch list, then the years after

    We walk the house with you until it is genuinely finished, and the same people look after it once you move in.

Questions people ask before they hire

How much does it cost to build a custom home in California?

There is no honest per-square-foot number, and a builder who quotes one before seeing your drawings is guessing. The price comes from your plans and your site. In California, a bluff lot needs caissons and shoring before a single wall goes up, ocean air dictates which metals and glazing will actually last, and a narrow beach street sets what you can stage and crane, which shows up in the labour long before it shows up in the finishes. We build the budget line by line from real subcontractor bids rather than allowances, so the figure you approve is one somebody has already committed to. We are rarely the lowest bid: a low bid is usually an incomplete one, and the gap tends to reappear later as change orders.

How long does it take to build a custom home in California?

Plan on two to three years from the first conversation to moving in. Design and engineering take six to twelve months, and construction runs eighteen to thirty for a home at this level. Permitting is the wild card: almost every lot here is coastal, so a city review comes first and, on some sites, the California Coastal Commission after it, which can add six months or more on its own. Inland parcels around San Juan Capistrano usually move faster than anything on the water. You get a real schedule before we break ground, and a superintendent on site every working day to hold it.

How do I choose a custom home builder?

First work out whether you are talking to a true custom builder or a production builder with a custom brochure. Ask how many homes they are running at once. Volume outfits measure success in closings, which means your house gets whoever is free that week. We take a handful a year, and Brad and Josh, the two partners who started the company in 2008, are on every one of them. Then look at how the money is put together: whether a budget is built from real bids or padded allowances tells you most of what you need to know about the rest.

What questions should I ask a custom home builder?

Six worth asking. How many homes are you running right now, and who is on mine every day? Is this budget built from subcontractor bids or allowances? What happens when a number comes in over? Can I walk a house you are building this week, not just a finished one? Can I call a client you are in the middle of building for? And who picks up the phone when something goes wrong on a Saturday? Ask all six of us, and ask them of everyone else you interview.

Is building a custom home worth it?

It depends on what you would buy instead. Most of what is for sale between Newport and Dana Point was built decades ago, so the honest comparison is not building versus buying, it is building versus buying and then gutting, often at a similar cost, on someone else’s floor plan. Building is worth it when the house has to fit the way your family actually lives, when the site is unusual enough that no existing house solves it, or when you plan to keep the home for decades. It is not worth it if you need to move within the year, or if you would rather not be involved in the decisions. A custom home asks for your attention, and the good ones show where it went.

What should I expect when building a custom home?

The first months are quiet and paper-heavy: drawings, engineering, selections, and a budget that gets more specific every week. Once ground breaks it turns physical and fast: framing goes up in weeks, then come the slow invisible months of mechanical, electrical and plumbing before finishes make it feel like a house again. You will hear from us weekly, walk the site whenever you like, and deal with one point of contact the whole way. Expect at least one surprise, too; every site has one. What matters is that you hear it from us early, with options and a number attached.

The coast around Dana Point

We started with one house in Dana Point and have been working this stretch of coast ever since, from Newport Beach down through Laguna to San Clemente. Every home is run by a project manager on site daily, which is the real reason we stay close to home.

Service areas

  • Newport Beach
  • Corona del Mar
  • Newport Coast
  • Laguna Beach
  • Monarch Beach
  • Dana Point
  • San Juan Capistrano
  • San Clemente

Build in California

Tell us about the project and where you want to build. Brad or Josh will read it and reply within two business days.

Brad Cook, a Genova founder and principal, standing on a tree-lined residential street.

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